Trader Joe’s “crew members” are very loyal totheir favorite products. With such a tightly curated selection and their involvement in product development tasting panels, it’s no wonder. But it’s not just cheeses, chocolate and the usual snack suspects that they’re raving about—this week on the latest episode of the Inside Trader Joe’s podcast, co-hosts Tara Miller, marketing director, and Matt Sloan, vice president of marketing, recapped the plant-based products that earn top ratings from staff.
“It’s becoming almost cool to say that youeat plant-based,” says Amy Gaston-Morales, category manager of deli, fresh beverage, meat, meatless protein and seafood, who joined the hosts to talk about what’s new and next, plus to review some of the tried-and-true animal product-free stars on the Trader Joe’s shelves.
The Health Benefits of Eating a Plant-Based Diet and How to Get Started
“The new products that we’re developing are a specific target to what sells well in the meat and seafood set, or chicken, for example,” Gaston-Morales says. Referring to upcoming possible trends such as plant-based fried chicken and sausage, she adds: “It’s gone beyond the burger to the other food products that people normally crave. To get that texture and bite, it’s really a lot more complicated than people assume. Otherwise it tastes rubbery or doesn’t have that richness or doesn’t cook the same.”
Bacon, charcuterie and seafood are next on theirplant-based productwish list, but for now, here are the top 5 plant-based products that Trader Joe’s staff members raved about on the episode:
Veganize It
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