If we say “home to 19-cent bananas,” and “where to score Charles Shaw for two (or maybe three bucks, depending on where you live),” chances are you know the answer to that Jeopardy question is “what is Trader Joe’s?“Fans know and love many of the retailer’s affordable vinos, includingsparkling wines starting at $6.Allow us to add another red wine to that list, courtesy of a pro tip straight from Trader Joe’s crew members.Adobe Stock / Drobot Dean / ColleenMichaelsOn episode 39 of theInside Trader Joe’spodcast, co-hosts Matt Sloan, Vice President of Marketing, and Tara Miller, Marketing Director, revealed the top Trader Joe’s wine they’ll be adding to their carts ASAP this fall. We say “ASAP” because it’s apparently so popular, each case goes fast.“If you are a fan of big Napa Valley cabs, this is the ticket for you. It’s really delicious. We have just about 10,000 cases, which sounds like a massive amount of wine, really. But it’s not, it’s going to go quickly when this comes out,” Sloan says, of their 120,000 bottle allocation.The 9 Best Trader Joe’s Products of 2021, According to CustomersSince last year was a tough year for wine sales at restaurants, “a lot of wineries need to move product out so that they can bring in this year’s harvest and make this year’s wine. We pay them cash,” Miller adds.So that means the 2019Trader Joe’s Reserve Cabernet Sauvignon Sonoma Countythey adore and recommend can be yours at a surprisingly affordable price: $9.99.Although the co-hosts stay mum about which winery they’re working with to bottle these grapes, Sloan admits, “The producer has a bunch of equity that they’ve built up in that brand identity, maybe marketing costs and maybe even a specific price point that they want associated with that brand,” hence why they sell it under their private Trader Joe’s Reserve label.The vineyard is known for “extremely expensive bottles of wine, like in the hundreds of dollar range,” Miller says. “We’re so confident in the product that we’re willing to take the risk to sell it without that famous name we cannot reveal,” Sloan adds.Why You Should Always Shop at Trader Joe’s on Tuesday or WednesdayIt’s like blind wine tasting party—just at a budget-friendly price, with a clue about the varietals and with the Trader Joe’s employees' stamp of approval.According to the staff, “This 2019 vintage hails from the famous wine region just west of Napa. It’s made from sauvignon grapes with petit verdot and syrah in the mix, collectively yielding a deep-purple hue and full, rich body. And the fruit concentration is just right, with blueberry, black currant and blackberry notes, plus a hint of vanilla.“They suggest pairing it with aged cheese, pasta with red sauce or a steak. Or, you know, your glass and whatever you’re making for acozy fall dinnertonight.As we mentioned, this is available while supplies last and only at Trader Joe’s locations that sell wine. So if this sounds up your alley, add it to your next shopping list alongside these7 employee-favorite fall products.Was this page helpful?Thanks for your feedback!Tell us why!OtherSubmit
If we say “home to 19-cent bananas,” and “where to score Charles Shaw for two (or maybe three bucks, depending on where you live),” chances are you know the answer to that Jeopardy question is “what is Trader Joe’s?“Fans know and love many of the retailer’s affordable vinos, includingsparkling wines starting at $6.Allow us to add another red wine to that list, courtesy of a pro tip straight from Trader Joe’s crew members.Adobe Stock / Drobot Dean / ColleenMichaelsOn episode 39 of theInside Trader Joe’spodcast, co-hosts Matt Sloan, Vice President of Marketing, and Tara Miller, Marketing Director, revealed the top Trader Joe’s wine they’ll be adding to their carts ASAP this fall. We say “ASAP” because it’s apparently so popular, each case goes fast.“If you are a fan of big Napa Valley cabs, this is the ticket for you. It’s really delicious. We have just about 10,000 cases, which sounds like a massive amount of wine, really. But it’s not, it’s going to go quickly when this comes out,” Sloan says, of their 120,000 bottle allocation.The 9 Best Trader Joe’s Products of 2021, According to CustomersSince last year was a tough year for wine sales at restaurants, “a lot of wineries need to move product out so that they can bring in this year’s harvest and make this year’s wine. We pay them cash,” Miller adds.So that means the 2019Trader Joe’s Reserve Cabernet Sauvignon Sonoma Countythey adore and recommend can be yours at a surprisingly affordable price: $9.99.Although the co-hosts stay mum about which winery they’re working with to bottle these grapes, Sloan admits, “The producer has a bunch of equity that they’ve built up in that brand identity, maybe marketing costs and maybe even a specific price point that they want associated with that brand,” hence why they sell it under their private Trader Joe’s Reserve label.The vineyard is known for “extremely expensive bottles of wine, like in the hundreds of dollar range,” Miller says. “We’re so confident in the product that we’re willing to take the risk to sell it without that famous name we cannot reveal,” Sloan adds.Why You Should Always Shop at Trader Joe’s on Tuesday or WednesdayIt’s like blind wine tasting party—just at a budget-friendly price, with a clue about the varietals and with the Trader Joe’s employees' stamp of approval.According to the staff, “This 2019 vintage hails from the famous wine region just west of Napa. It’s made from sauvignon grapes with petit verdot and syrah in the mix, collectively yielding a deep-purple hue and full, rich body. And the fruit concentration is just right, with blueberry, black currant and blackberry notes, plus a hint of vanilla.“They suggest pairing it with aged cheese, pasta with red sauce or a steak. Or, you know, your glass and whatever you’re making for acozy fall dinnertonight.As we mentioned, this is available while supplies last and only at Trader Joe’s locations that sell wine. So if this sounds up your alley, add it to your next shopping list alongside these7 employee-favorite fall products.
If we say “home to 19-cent bananas,” and “where to score Charles Shaw for two (or maybe three bucks, depending on where you live),” chances are you know the answer to that Jeopardy question is “what is Trader Joe’s?”
Fans know and love many of the retailer’s affordable vinos, includingsparkling wines starting at $6.
Allow us to add another red wine to that list, courtesy of a pro tip straight from Trader Joe’s crew members.
Adobe Stock / Drobot Dean / ColleenMichaels
On episode 39 of theInside Trader Joe’spodcast, co-hosts Matt Sloan, Vice President of Marketing, and Tara Miller, Marketing Director, revealed the top Trader Joe’s wine they’ll be adding to their carts ASAP this fall. We say “ASAP” because it’s apparently so popular, each case goes fast.
“If you are a fan of big Napa Valley cabs, this is the ticket for you. It’s really delicious. We have just about 10,000 cases, which sounds like a massive amount of wine, really. But it’s not, it’s going to go quickly when this comes out,” Sloan says, of their 120,000 bottle allocation.
The 9 Best Trader Joe’s Products of 2021, According to Customers
Since last year was a tough year for wine sales at restaurants, “a lot of wineries need to move product out so that they can bring in this year’s harvest and make this year’s wine. We pay them cash,” Miller adds.
So that means the 2019Trader Joe’s Reserve Cabernet Sauvignon Sonoma Countythey adore and recommend can be yours at a surprisingly affordable price: $9.99.
Although the co-hosts stay mum about which winery they’re working with to bottle these grapes, Sloan admits, “The producer has a bunch of equity that they’ve built up in that brand identity, maybe marketing costs and maybe even a specific price point that they want associated with that brand,” hence why they sell it under their private Trader Joe’s Reserve label.
The vineyard is known for “extremely expensive bottles of wine, like in the hundreds of dollar range,” Miller says. “We’re so confident in the product that we’re willing to take the risk to sell it without that famous name we cannot reveal,” Sloan adds.
Why You Should Always Shop at Trader Joe’s on Tuesday or Wednesday
It’s like blind wine tasting party—just at a budget-friendly price, with a clue about the varietals and with the Trader Joe’s employees' stamp of approval.
According to the staff, “This 2019 vintage hails from the famous wine region just west of Napa. It’s made from sauvignon grapes with petit verdot and syrah in the mix, collectively yielding a deep-purple hue and full, rich body. And the fruit concentration is just right, with blueberry, black currant and blackberry notes, plus a hint of vanilla.”
They suggest pairing it with aged cheese, pasta with red sauce or a steak. Or, you know, your glass and whatever you’re making for acozy fall dinnertonight.
As we mentioned, this is available while supplies last and only at Trader Joe’s locations that sell wine. So if this sounds up your alley, add it to your next shopping list alongside these7 employee-favorite fall products.
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