Helping kids is something of a family tradition for Curtis Granderson. The retired MLB player grew up in the suburbs of Chicago. His father was an elementary school coach and his mother, a high school science teacher. (His sister is now a college professor.) Granderson’s parents regularly sent money back to the Mississippi town where they were raised to provide scholarships to Mississippi Valley State, and the teachers often talked at the dinner table about the challenges their low-income students faced.
A few years after Granderson joined the Detroit Tigers as an outfielder, he saw other athletes holding fundraisers and getting involved in charitable causes. He realized that he, too, could use this newfound celebrity he’d been granted to follow in his parents' tradition of giving. Like them, he decided to focus on children.
Even as Granderson moved around the country playing for different baseball teams, Grand Kids was a significant side project. Whether he lived in New York City, Miami or Los Angeles, he raised funds for local food banks, and traveled back home to Chicago to host more baseball camps—most of them at a new University of Illinois Chicago stadium that he donated $5 million to build. Knowing many of those kids didn’t have enough food at home, Granderson connected with theGreater Chicago Food Depositoryto bring its Lunch Bus to the day camps. One day, a boy told him, “Hey, I’m grabbing two lunchboxes, but I want to make sure you know I’m not being greedy. My brother’s not here. Can I bring a meal home for him?”
And that’s when Granderson realized improving childhood nutrition was bigger than serving a healthy lunch.
In 2013, Granderson and the Food Depository partnered with Chicagoland supermarket chain Mariano’s to hold theGrand Givingfood drive. Every November since then, the supermarkets encourage shoppers to donate money and food at the cash register. “The partnership is one of our most successful cause marketing initiatives,” says Food Depository communications manager Jim Conwell. To date, Conwell adds, the campaign has raised funds to provide 1 million meals to people in Cook County.
The Grand Giving campaign didn’t lose a beat. “People still needed to buy groceries, whether they were using delivery or they were going in person, so we were still able to have people see the initiative,” Granderson says. Last November alone, Grand Giving raised $200,000.
Granderson insists his work to relieve hunger is no different from the millions of people helping out in their own communities. “As a celebrity and athlete, we just have a bigger reach,” he says.
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